AnswersAZ-English Language Arts 11 BWriting Workshop: Visual Media Analysis

Writing Workshop: Visual Media Analysis Answers

0 verified answers1 views
1
Free Preview

The last step in evaluating your media analysis essay is to ensure that you have

A
identified your topic.
B
presented your thesis statement.
C
written the body of your analysis.
D
written a conclusion based on the thesis.
2
Free Preview

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

A
identify the general audience of the advertising campaign.
B
explain the content of the Department of Education’s ad campaign.
C
analyze the Department of Education’s literacy ad campaign.
D
write a new advertising campaign for the Department of Education.
3

Which of the following slogans best exemplifies the bandwagon technique?

A
“America has fallen in love with Morning Bran Cereal. Isn’t it time you fall in love too?”
B
“You work hard all day. Let Morning Bran Cereal start your day.”
C
“The first steps of the day should be strong ones. Let Morning Bran Cereal help you get up.”
D
“Morning Bran Cereal, made the natural way.”
4

Which of the following slogans best exemplifies the flattery technique?

A
“Rise up, sleepy heads! It’s time for the best part of your day: Morning Bran Cereal!”
B
“America’s newest obsession is bran—Morning Bran Cereal!”
C
“Do breakfast the right way, with Morning Bran Cereal!”
D
“You’re the best there is! Shouldn’t your breakfast cereal also be the best?”
5

Read the following paragraph.The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

A
correcting punctuation and spelling errors
B
better explaining the target audience
C
discussing techniques used in the ad
D
reorganizing the order of the content
6

Read the following paragraph.The “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who could easily associate the children in the picture with their own children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

A
specific details from the poster
B
a strong topic sentence
C
a discussion of the techniques used in the ad
D
additional information about the ad in general
7

When writing a media response essay, ensure that your thesis statement

A
includes both your topic and your point of view.
B
does not state why the ad campaign was effective.
C
does not distract the reader by being too interesting.
D
is more analytical than interesting.
8

Which step must you complete before writing a media assessment essay?

A
finding strong supporting details to prove your point
B
seeing all of the advertiser’s ads from the past and present
C
discussing the ad with a media specialist
D
watching ads from competitors
9

Read the following paragraph.The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions will most likely improve this paragraph?

A
the addition of a stronger topic sentence
B
the inclusion of the ad’s purpose
C
the determination of the ad’s target audience
D
the evaluation of the ad’s technique
10

Read the following paragraph.I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most likely improve this paragraph?

A
a better explanation of the target audience
B
the elimination of passive language
C
more specific details from the ad
D
a topic sentence

Did you find these answers helpful?