Writing Workshop: Visual Media Analysis Answers

Look at the advertisement.Which best describes the persuasive media technique used in this advertisement?

Which step must you complete before writing a media assessment essay?

The best way to ensure you have included all elements in your essay is to

Which of the following slogans best exemplifies the flattery technique?

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

Read the following excerpt from a media response essay.The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults.In this excerpt, the writer is

Look at the advertisement.Which persuasive media technique is used in this advertisement?

Which of the following slogans would most likely appeal to parents of young children?

Look at the advertisement.Which best describes the target audience of this advertisement?

Read the following paragraph.I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most likely improve this paragraph?