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Writing Workshop: Visual Media Analysis Answers

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When writing a media response essay, ensure that your thesis statement

A
includes both your topic and your point of view.
B
does not state why the ad campaign was effective.
C
does not distract the reader by being too interesting.
D
is more analytical than interesting.
2
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Look at the advertisement.Which persuasive media technique is used in this advertisement?

Question illustration
A
universal appeal
B
association
C
testimonial
D
bandwagon
3

The final step of judging an advertisement’s effectiveness is to

A
identify its target audience.
B
identify its media technique.
C
determine why it worked or why it did not.
D
explain how it could have been improved.
4

Look at the advertisement.Which persuasive media technique is used in this advertisement?

Question illustration
A
bandwagon
B
flattery
C
universal appeal
D
idealism
5

Which of the following slogans would most likely appeal to parents of young children?

A
“Drink milk! It’s cool!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Let’s warm up and energize. Drink milk!”

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Writing Workshop: Visual Media Analysis Answers…