AnswersCR Expository Reading and Writing S1 E4250OXWriting Workshop: Visual Media Analysis

Writing Workshop: Visual Media Analysis Answers

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Look at the advertisement.Which best describes the target audience of this advertisement?

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A
young adults who are uninterested in health
B
young adults who want to stay healthy
C
parents who want their children to get vaccinated
D
parents who want to bribe their children into getting vaccinated
2
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Read the following paragraph.The “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who could easily associate the children in the picture with their own children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

A
specific details from the poster
B
a strong topic sentence
C
a discussion of the techniques used in the ad
D
additional information about the ad in general
3

Read the following paragraph.I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most likely improve this paragraph?

A
a better explanation of the target audience
B
the elimination of passive language
C
more specific details from the ad
D
a topic sentence
4

The final step of judging an advertisement’s effectiveness is to

A
identify its target audience.
B
identify its media technique.
C
determine why it worked or why it did not.
D
explain how it could have been improved.
5

Which of the following slogans would most likely appeal to parents of young children?

A
“Drink milk! It’s cool!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Let’s warm up and energize. Drink milk!”
6

When writing a media response essay, ensure that your thesis statement

A
includes both your topic and your point of view.
B
does not state why the ad campaign was effective.
C
does not distract the reader by being too interesting.
D
is more analytical than interesting.
7

Read the following excerpt from a media response essay.The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults.In this excerpt, the writer is

A
providing a thesis that reflects topic and viewpoint.
B
ending the essay with a strong conclusion.
C
analyzing the advertising methods of the ad.
D
giving an explanation of the target audience.
8

Look at the advertisement.Which persuasive media technique is used in this advertisement?

Question illustration
A
bandwagon
B
flattery
C
universal appeal
D
idealism
9

Read the following paragraph.The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

A
correcting punctuation and spelling errors
B
better explaining the target audience
C
discussing techniques used in the ad
D
reorganizing the order of the content
10

While revising your media analysis essay, remove

A
any material from outside sources.
B
all evidence that supports your thesis statement.
C
any ideas that do not fit or reinforce your overall viewpoint.
D
all evidence that is biased.

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