Answers26-27 LISD TX English II B CR rev 82025Evaluating The Power of Mass Media and Social Media

[DCA] Unit Test Answers

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What is a multimodal media campaign?

A
a campaign that focuses more than one type of appeal
B
a campaign that combines different methods of communication
C
a campaign that uses different messages to target different audiences
D
a campaign that is sponsored by one or more government agencies
2
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Examine the public service ad.

Question illustration
A
emotional appeal
B
ethical appeal
C
logical appeal
D
proactive appeal
3

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

A
to guide or alter behaviors
B
to influence public opinion
C
to sell a product or service
D
to raise awareness about an issue
E
to determine the public’s preferences
F
to gain votes for a particular candidate
4

Examine the page from a public service campaign website.Which statement best describes this public service campaign?

Question illustration
A
It makes logical and emotional appeals to encourage people who have been bullied to get help.
B
It makes logical and emotional appeals to encourage adults to help stop bullying.
C
It makes ethical and emotional appeals to encourage bystanders to take action.
D
It makes ethical and emotional appeals to encourage bullies to change their behavior.
5

Which topic is most likely to be the subject of a public service campaign?

A
the importance of using seat belts
B
the benefits of a new software system
C
the reopening of a downtown restaurant
D
the advantages of an electric toothbrush
6

Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

Question illustration
A
They have different sponsors.
B
They have different appeals.
C
They have different purposes.
D
They have different target audiences.
7

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

A
an excerpt from an interview with a new teen driver
B
statistics about how many people text and drive
C
a clip from an interview with a highway patrol officer
D
information about how to set up a phone to block texts
8

Examine the public service ad.

Question illustration
A
educators who support struggling students
B
recent high school and college graduates
C
students who did not finish their degree
D
administrators of community college programs
9

Examine the page from a public service campaign website.

Question illustration
A
the sentence “Disasters affect everyone.”
B
the imperative statement “Be a hero!”
C
the image of the teens gathered together
D
the text “See what’s happening in your state!”
10

Which elements are associated with a logical appeal? Select three options.factsvaluesevidenceauthorityanalytical theoriesperceived credibility

A
facts
B
values
C
evidence
D
authority
E
analytical theories
F
perceived credibility

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