Explain the difference between qualitative and quantitative data, and give one example of each.

Answer:

Responses may vary but should include some or all of the following information: Quantitative data uses objective measurements, such as number and measurements, as in, "There are six chimps in the enclosure." Qualitative research provides subjective measurements, such as narratives and observations, as in, "The six chimps were entranced by the toys in the enclosure." Qualitative data is more likely to be collected in a natural environment where researchers have less control over what is happening.