AnswersRMA FL-1001370-English 3 Semester 2The Tragedy of Julius Caesar, Part 7: Thematic Development

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What is a multimodal media campaign?

A
a campaign that focuses more than one type of appeal
B
a campaign that combines different methods of communication
C
a campaign that uses different messages to target different audiences
D
a campaign that is sponsored by one or more government agencies
2
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Examine the public service ad.

Question illustration
A
It reminds the audience that anyone can be wasteful.
B
It places the emphasis on the wasted food.
C
It stresses the idea that food waste can be recycled.
D
It reinforces the negative effects of food waste.
3

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

A
an excerpt from an interview with a new teen driver
B
statistics about how many people text and drive
C
a clip from an interview with a highway patrol officer
D
information about how to set up a phone to block texts
4

Examine the public service ad.

Question illustration
A
emotional appeal
B
ethical appeal
C
logical appeal
D
proactive appeal
5

Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

Question illustration
A
They have different purposes.
B
They target different audiences.
C
They use different types of media.
D
They transmit different cultural values.
6

Examine the public service ads.This first ad is from 1917.This second ad is a modern ad from a website.

Question illustration
A
The older ad targets families, while the newer ad targets food manufacturers.
B
The older ad appeals primarily to logic, while the newer ad appeals to emotion.
C
The older ad focuses on all foods, while the newer ad focuses on a specific food.
D
The older ad provides specific ideas, while the newer ad tells how to get more information.
7

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

A
to guide or alter behaviors
B
to influence public opinion
C
to sell a product or service
D
to raise awareness about an issue
E
to determine the public’s preferences
F
to gain votes for a particular candidate
8

Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

Question illustration
A
They have different sponsors.
B
They have different appeals.
C
They have different purposes.
D
They have different target audiences.
9

Examine the page from a public service campaign website.Which statement best describes this public service campaign?

Question illustration
A
It makes logical and emotional appeals to encourage people who have been bullied to get help.
B
It makes logical and emotional appeals to encourage adults to help stop bullying.
C
It makes ethical and emotional appeals to encourage bystanders to take action.
D
It makes ethical and emotional appeals to encourage bullies to change their behavior.
10

Examine the public service ad.

Question illustration
A
educators who support struggling students
B
recent high school and college graduates
C
students who did not finish their degree
D
administrators of community college programs

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