AnswersRKAA- Common Core English 10 1.0Comparing Ideas in Speeches

Evaluating The Power of Mass Media and Social Media Answers

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1
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How have public service campaigns changed over time?

A
Advertisers have integrated new media and technologies.
B
Sponsors have begun to sell access to the media that are used.
C
The government has begun to sponsor public service announcements.
D
Researchers have learned to use new types of appeals and arguments.
2
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Examine the public service ad.

Question illustration
A
by sharing relevant high school graduation statistics
B
by promoting a new type of educational program
C
by reminding the public of the need for new schools
D
by encouraging people to strive for more education
3

Examine the public service ad.

Question illustration
A
It reminds the audience that anyone can be wasteful.
B
It places the emphasis on the wasted food.
C
It stresses the idea that food waste can be recycled.
D
It reinforces the negative effects of food waste.
4

What type of appeal depends on the perceived credibility or authority of the source?

A
emotional appeal
B
ethical appeal
C
logical appeal
D
multimodal appeal
5

Which topic is most likely to be the subject of a public service campaign?

A
the importance of using seat belts
B
the benefits of a new software system
C
the reopening of a downtown restaurant
D
the advantages of an electric toothbrush
6

Which elements are associated with a logical appeal? Select three options.factsvaluesevidenceauthorityanalytical theoriesperceived credibility

A
facts
B
values
C
evidence
D
authority
E
analytical theories
F
perceived credibility
7

Examine the public service ad.

Question illustration
A
educators who support struggling students
B
recent high school and college graduates
C
students who did not finish their degree
D
administrators of community college programs
8

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

A
to guide or alter behaviors
B
to influence public opinion
C
to sell a product or service
D
to raise awareness about an issue
E
to determine the public’s preferences
F
to gain votes for a particular candidate
9

What is a multimodal media campaign?

A
a campaign that focuses more than one type of appeal
B
a campaign that combines different methods of communication
C
a campaign that uses different messages to target different audiences
D
a campaign that is sponsored by one or more government agencies
10

Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

Question illustration
A
They have different sponsors.
B
They have different appeals.
C
They have different purposes.
D
They have different target audiences.

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