Evaluating The Power of Mass Media and Social Media

Question 1

Examine the public service ads from the 1940s. Which statement best summarizes the differences between these two ads?

Revolt · Accepted Answer

Ad 2 is directed at adults, while ad 1 is directed at children.

Question 2

✔ logicemotionethics

Revolt · Accepted Answer

✔ logic

Question 3

✔ statistics about firesan expert’s opinionemotional language

Revolt · Accepted Answer

✔ statistics about fires

Question 4

Use the drop-down menus to complete the statements about the previous public service video.

Revolt · Accepted Answer

✔ anyone who handles fire; The target audience for this video is .: anyone who handles fire; The phrase “will become a killer, and here’s his weapon” appeals to .: emotion

Question 5

logic✔ emotionethics

Revolt · Accepted Answer

✔ emotion

Question 6

logicemotion✔ ethics

Revolt · Accepted Answer

✔ ethics

Question 7

✔ by associating Smokey with American leadersby making Smokey look like a Founding Fatherby referring to the US Constitution

Revolt · Accepted Answer

✔ by associating Smokey with American leaders

Question 8

Look at the cover of this handbook, then use the drop-down menus to complete the statements.

Revolt · Accepted Answer

✔ young children; This material is targeted at .: young children; This audience is indicated by the word .: junior

Question 9

✔ juniorSmokeyranger

Revolt · Accepted Answer

✔ junior

Question 10

Use the drop-down menus to complete the statements about the public service video.

Revolt · Accepted Answer

✔ taxpaying citizens; The target audience for this video is , as demonstrated by the phrase .: taxpaying citizens; The target audience for this video is , as demonstrated by the phrase .: “150,000 firefighters and a billion dollars.”; The information in the first half of the ad appeals to .: logic

Evaluating The Power of Mass Media and Social Media Answers

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