Describe three different attitude variations.

Answer:

Responses may vary but should include some or all of the following information: Attitudes vary according to their strength, accessibility, and ambivalence. Attitudes that are strong are resistant to change and are more likely to have a great effect on behavior than weak attitudes. Accessible attitudes are easy to recall and come easily to mind, while less accessible attitudes are more difficult to recall and may resist recollection. Attitudes that are high in ambivalence are those that are based on conflicting information or feelings and are therefore uncertain and susceptible to persuasion.