Answer the following question in 3-4 complete sentences. Look at the logo above. What company does it represent? How did you know? What do you recognize or see when you look at this logo that communicates to you the companies name? Try to use vocabulary words in your response.

Answer:

Answers will vary, but may include the following: This logo is used by the Starbucks Coffee Company. It is easily recognized because of its use of typography (words used in the logo). The typeface (font), along with the words themselves, are associated with Starbucks. The color of green used adds to its recognition, as this color of green is now associated with Starbucks in many people’s minds. The company is found in many locations worldwide, and the logo seen above is on most of their merchandise, which can be bought in their stores, or in the local supermarket.