Evaluating The Power of Mass Media and Social Media

Question 1

What value does the video add to the public service campaign on safe driving?

Revolt · Accepted Answer

B: It makes the message more persuasive by showing the results of texting while driving.

Question 2

Who is the video’s intended audience?

Revolt · Accepted Answer

A: families

Question 3

Which statement best explains the effect of excluding the driver from the image?

Revolt · Accepted Answer

A: It places the emphasis on the safety of the child.

Question 4

What does this ad most appeal to?

Revolt · Accepted Answer

C: logic

Question 5

How does the video transmit culture?

Revolt · Accepted Answer

C: by encouraging people to spend time together in nature

Question 6

Which element of this ad best supports this appeal?

Revolt · Accepted Answer

B: the statistics on food waste

Question 7

What did you discuss in your response? Check all that apply.

Revolt · Accepted Answer

A: technology; B: the audience; C: the use of media; D: the audience’s response

Question 8

How does the addition of the video to a public service campaign help the US Forest Service reach the audience?

Revolt · Accepted Answer

A: by reaching those who watch television

Evaluating The Power of Mass Media and Social Media Answers