Media Literacy: Deconstructing Media Messages Answers

Analyze the image below and answer the question that follows. Image courtesy of Texas Office of the Governor, Economic Development and Tourism What is this logo most likely intended to get us to think about?

Characteristics used to classify a group of the population that shares common characteristics, such as age, gender, class, etc., is called __________.

Why do state tourism departments spend money on advertising?

Analyze the image below and answer the question that follows. Image courtesy of Texas Office of the Governor, Economic Development and Tourism What values are being represented in this ad? I. family togetherness II. appreciation for the arts III. outdoor adventure

Analyze the image below and answer the question that follows. Image courtesy of the Utah Office of Tourism What is not a likely reason the creators of this ad chose the slogan “Utah. Life Elevated”?

Which statement is true?

Read television ad below produced by the Utah Office of Tourism and answer the questions that follow. Snowflake #1 (excited) “We’re going to Utah, Dude!” Which phrase describes the tone of this ad best?

Read the television ad below produced by the Utah Office of Tourism and answer the questions that follow. Snowflake #1: (Excited) “We’re going to Utah, Dude!” Snowflake #2: (Excited) “I’m so excited, it’s melting my brain-cicles!” Snowflake #1: (Silence. Brief shot of puzzled look directed toward Snowflake #2). Snowflake # 2: (In awe) “They have over 26 thousand acres of ski resort there.” Snowflake #1: (Impressed) “Wow!” Snowflake #2: (Excited) “That means that our chances of landing on an actual ski run are astronomical!” Snowflake #1: “Is it getting kinda hot?” (Worried look. Pause) “Do you smell chlorine?” Snowflake #1 and #2 in unison: (Yelling) “AHHHHHHHHH!” Snowflake #2: (Panicked) “Why?”Snowflake #1: (Panicked) “Come on wind!”Snowflake #2: (Sad) “I’m so young!” (Sound of faraway, high-pitched screams presumably from Snowflake #1 and #2 as they drift into the hot tub) Voice-over personality: "Come ski the greatest snow on Earth, less than an hour from Salt Lake International Airport." Voice-over personality: "Plan your trip at skiutah.com. Utah. Life Elevated." (end) Which phrase describes best what the ad creators most likely intend the viewers of this ad to think about?

Which of the following is not a demographic classification?

Which statement is false?