Pretest

Question 1

What type of appeal depends on the perceived credibility or authority of the source?

Revolt · Accepted Answer

ethical appeal

Question 2

How have public service campaigns changed over time?

Revolt · Accepted Answer

Advertisers have integrated new media and technologies.

Question 3

What type of appeal depends on the perceived credibility or authority of the source?

Revolt · Accepted Answer

ethical appeal

Question 4

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign. What would be the best to include to make an ethical appeal to the audience?

Revolt · Accepted Answer

a clip from an interview with a highway patrol officer

Question 5

Examine the page from a public service campaign website. Expand Image Which statement best describes this public service campaign?

Revolt · Accepted Answer

It makes ethical and emotional appeals to encourage bystanders to take action.

Question 6

What is a multimodal media campaign?

Revolt · Accepted Answer

a campaign that combines different methods of communication

Question 7

Examine the public service ad. Expand Image How does this image appeal to logic?

Revolt · Accepted Answer

by providing data about a specific negative impact

Question 8

Examine the public service ad. Expand Image Who is most likely the intended audience for this public service campaign?

Revolt · Accepted Answer

educators who support struggling students

Question 9

Which topic is most likely to be the subject of a public service campaign?

Revolt · Accepted Answer

the importance of using seat belts

Question 10

Which elements are associated with a logical appeal? Choose three correct answers.

Revolt · Accepted Answer

facts; evidence; analytical theories

Pretest Answers

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