Answers English IIEvaluating The Power of Mass Media and Social Media

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Examine the public service ad. Expand Image How does this image appeal to logic?

by providing data about a specific negative impact

by providing steps for the audience to take action

by providing a website for the audience to learn more

by providing the name of an authoritative source

What is a multimodal media campaign?

a campaign that focuses more than one type of appeal

a campaign that uses different messages to target different audiences

a campaign that is sponsored by one or more government agencies

a campaign that combines different methods of communication

Which topic is most likely to be the subject of a public service campaign?

the reopening of a downtown restaurant

the importance of using seat belts

the benefits of a new software system

the advantages of an electric toothbrush

Examine the page from a public service campaign website. Expand Image Which statement best describes this public service campaign?

It makes logical and emotional appeals to encourage people who have been bullied to get help.

It makes ethical and emotional appeals to encourage bystanders to take action.

It makes logical and emotional appeals to encourage adults to help stop bullying.

It makes ethical and emotional appeals to encourage bullies to change their behavior.

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