9
QuizMultiple Choice

Study Guide and Quiz

Question 9 • GA-Introduction to Business and Technology

Word of mouth promotion is also known as what?

Answer
A
Personal selling
B
Viral marketing
C
Direct marketing
D
Institutional advertising

Explanation

Word-of-mouth promotion happens when people share information about a product or service with others. When that sharing spreads from person to person, it is known as viral marketing, so the correct choice is Viral marketing.

AI-written and checked against the verified answer.

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