When conducting preliminary research to write a cover letter, what are some resources you should use? What information should you gather?

Answer:

Use the job advertisement, the employer’s website, company reports or publications, professional networking contacts, and reliable industry or news sources. Gather the correct contact person’s name and title, the position’s duties and required qualifications, the organization’s products or services and goals, its workplace culture, and information that can help connect the applicant’s experience to the employer’s needs.