Comparing Ideas in Speeches — Unit test Answers

Examine the excerpt from a public service campaign website. Which words from this campaign best indicate the target audience?

Examine the public service ads. This first ad is from 1985.This second ad is from 2015.

Read the excerpt from "Social Media Made the Arab Spring, But Couldn't Save It" by Jessi Hempel.Five years ago this week, massive protests toppled Egyptian President Hosni Mubarak, marking the height of the Arab Spring. Empowered by access to social media sites like Twitter, YouTube and Facebook, protesters organized across the Middle East, starting in December 2010 in Tunisia, and gathered together to speak out against oppression, inspiring hope for a better, more democratic future. Commentators, comparing these activists to the US peace protesters of 1968, praised the effort as a democratic dawn for an area that had long been populated by autocracies. In a photo collection published by the New York Times a few months later, Irish writer Colum McCann wrote: "The light from the Arab Spring rose from the ground up; the hope is now that the darkness doesn’t fall.”The darkness has fallen. Half a decade later, the Middle East is roiling in violence and repression. Activists are being intimidated into restraint by governments that are, with the exception of Tunisia, more totalitarian than those they replaced, if any government as such really exists at all. Meanwhile, militants have harnessed the same technology to organize attacks and recruit converts, catapulting the world into instability. Instead of new robust democracies, we have a global challenge with no obvious solution. The Arab Spring carried the promise that social media and the Internet were going to unleash a new wave of positive social change. But the past five years have shown that liberty isn't the only end toward which these tools can be turned.Activists were able to organize and mobilize in 2011 partly because authoritarian governments didn’t yet understand very much about how to use social media. They didn’t see the potential, says NYU professor of politics Joshua Tucker, a [principal] investigator at the Social Media and Political Participation Lab at New York University. "There are a lot of reasons the people in power were slow to pick up on this,” he adds. "One of the things about not have a free press is it is harder to learn what was going on in the world.”

Read the two passages.Passage 1Violence in video games is unavoidable. More than half of the top video games contain some element of violence. Does this lead to violence in the real world? Logical people know the answer, and the facts prove it. Between 1994 and 2004, video game sales increased by 204 percent. During that same time period, the arrest rate for juveniles committing violent crimes decreased by 63 percent. These facts make it obvious that video games are not a problem.Passage 2The majority of video games contain violence. Children playing these games leads directly to acts of violence. Several studies, including a 2014 study by the Journal of the American Medical Association, have shown a correlation between persistent video game use and aggressive behavior. While my own children play video games, they do not play games labeled "Mature.” Simply avoiding these games and allowing children to play the thousands of other available games is a logical way to avoid a potential problem.

Read the passage from a debate speech.The current trade situation in this nation is unacceptable. We continue to lose money to other nations, while those nations prosper. I have a detailed plan to get our country—and its people—back on the right track. My opponent, who uses her time to spread lies and rumors while eating nice dinners bought by you taxpayers, does not even have a plan. I question her priorities.

Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

Read the passage.(1) Ask young people today if they know of anyone who has had smallpox, and they might ask, "What’s smallpox?” (2) That is because this disease was eradicated from the planet decades ago, thanks to vaccinations. (3) Despite the obvious effectiveness of vaccination, opponents of this procedure argue that humans are better off fighting diseases on their own without adding anything potentially harmful to their bodies. (4) Still, the American Academy of Pediatrics says that vaccines can be 99 percent effective, and the Centers for Disease Control claims that, over a 10-year period, vaccines allowed 322 million children to avoid illnesses. (5) So the next time someone tells you that vaccines are poisoned apples that will lead to a fate like Snow White’s, counter their argument with the facts. (6) The bottom line is that vaccines are safe to use and save lives.

What type of appeal depends on the perceived credibility or authority of the source?

Read the passage.The cost of health care is rising in America. The amount that an average family must pay for insurance is simply unaffordable. I know this because my family is an average American family—and we are worried. The people who make decisions about health care do not seem to think about the effect of the rising costs on hardworking people like my husband and me.

Read the passage.(1) Ask young people today if they know of anyone who has had smallpox, and they might ask, "What’s smallpox?” (2) That is because this disease was eradicated from the planet decades ago, thanks to vaccinations. (3) Despite the obvious effectiveness of vaccination, opponents of this procedure argue that humans are better off fighting diseases on their own without adding anything potentially harmful to their bodies. (4) Still, the American Academy of Pediatrics says that vaccines can be 99 percent effective, and the Centers for Disease Control claims that, over a 10-year period, vaccines allowed 322 million children to avoid illnesses. (5) So the next time someone tells you that vaccines are poisoned apples that will lead to a fate like Snow White’s, counter their argument with the facts. (6) The bottom line is that vaccines are safe to use and save lives.

Which elements are associated with a logical appeal? Select three options.factsvaluesevidenceauthorityanalytical theoriesperceived credibility

Examine the public service ad.

How have public service campaigns changed over time?

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

Read the two passages.Passage 1Raising the minimum wage for workers will provide a significant boost to the economy. For example, changing the minimum wage to $10.10 per hour would add $22 billion to the economy by increasing people’s purchasing power. Household spending would increase by $48 billion in one year with a similar minimum wage increase. Increased earnings lead to increased spending and a greater demand for products and services. This phenomenon then leads to the need for more workers and, thereby, job growth.Passage 2The current federal minimum wage for workers is $7.25. If the government increased that by $1.75, studies show that household spending would also increase—by $48 billion annually. An economic move like this makes too much sense to ignore. A rise in household spending would mean an expansion in the profits of many businesses, including small businesses. As a small-business owner, I would certainly welcome the extra income. The last time the minimum wage was increased, my profit margin increased substantially. My fellow small-business owners experienced a similar profit growth that year.