Answers EAP-English 12 BWriting an Analysis of Media Messages

Writing an Analysis of Media Messages Answers

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Niko is analyzing a cereal advertisement that suggests a rival cereal brand uses artificial ingredients and an excess amount of sugar. What persuasive technique is being used?

name-calling

plain folks

nostalgia

glittering generalities

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Look at the poster.

people who are working in factories

people who are questioning the war

people who are fighting on the front lines

people who are seeking employment

Look at the poster.

It presents the positive association that everyone who purchases the radio will have years of happiness.

It indicates that celebrities who own the radio have achieved years of happiness—and the viewer can have the same.

It uses the bandwagon technique by expressing to the viewer that others who own the radio have achieved years of happiness.

It reminds them of the past by highlighting the ways in which the radio gives people years of happiness.

Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. What persuasive technique is being used?

simple solution

nostalgia

positive association

beautiful people

Read the sentence.The advertisement has a specific persuasive technique—it shows a stylish celebrity to encourage the viewer to buy a certain hair product.

keeps

creates

uses

intends

Read the sentence.The advertisement suggests that other brands of microwaves are not as fast or cost effective.

large

useful

advanced

efficient

Read the thesis from Alex’s media analysis essay.The advertisement pushes young viewers to exercise by showing images of young people playing sports and listing for the viewers the benefits of exercise.

The advertisement encourages young viewers to partake in physical activity by showing images of children playing soccer and basketball, and listing the benefits of exercise.

The advertisement tells young viewers to do something outside by showing images of children having fun and listing the ways in which what they’re doing is helpful and healthy.

The advertisement shows images of children playing soccer on a full-size field in a beautiful park and playing basketball with hundreds of people cheering in the stands.

The advertisement says to young viewers that regular physical activity will help decrease their chances of diabetes, heart disease, and obesity.

Look at the poster.

people who travel or want to travel

people who want to invest in a business

people who study technological advances

people who are looking for employment

Prompt: Write an analytical essay in which you analyze and evaluate the British World War II propaganda directed at women.

In order to show that women were essential to the war effort, the British government created a series of posters and disseminated them during the war.

During the war, the British government engaged in a campaign to convince the general public that every man and woman must in some way join the war effort in order to support their country.

In order to convince women to join the war effort in some capacity, the government disseminated posters that depicted them as strong, capable, and necessary for Britain’s victory.

The government felt that if women worked in factories or hospitals or found another type of wartime employment, Britain would have a better chance at winning the war.

Read the sentence.The poster includes bright, pretty colors to catch the viewer’s attention and evoke a sense of joy.

vibrant

jarring

understated

nice

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Writing an Analysis of Media Messages Answers

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