AnswersEnglish IIIWriting Workshop: Visual Media Analysis

Writing Workshop: Visual Media Analysis — Quiz Answers

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Read the following excerpt from a media response essay. The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults. In this excerpt, the writer is

A
analyzing the advertising methods of the ad.
B
providing a thesis that reflects topic and viewpoint.
C
ending the essay with a strong conclusion.
D
giving an explanation of the target audience.
2
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An exceptional media response essay must include

A
a strong conclusion.
B
a detailed explanation of the product.
C
an identification of the advertising agency.
D
a description of competitors’ products.
3

The final step of judging an advertisement’s effectiveness is to

A
identify its media technique.
B
determine why it worked or why it did not.
C
identify its target audience.
D
explain how it could have been improved.
4

Look at the advertisement. Expand Image Which best describes the target audience of this advertisement?

A
parents who want their children to get vaccinated
B
young adults who are uninterested in health
C
young adults who want to stay healthy
D
parents who want to bribe their children into getting vaccinated
5

Which of the following slogans best exemplifies the flattery technique?

A
“Rise up, sleepy heads! It’s time for the best part of your day: Morning Bran Cereal!”
B
“Do breakfast the right way, with Morning Bran Cereal!”
C
“America’s newest obsession is bran—Morning Bran Cereal!”
D
“You’re the best there is! Shouldn’t your breakfast cereal also be the best?”
6

While revising your media analysis essay, remove

A
all evidence that supports your thesis statement.
B
any ideas that do not fit or reinforce your overall viewpoint.
C
any material from outside sources.
D
all evidence that is biased.
7

Which step must you complete before writing a media assessment essay?

A
discussing the ad with a media specialist
B
seeing all of the advertiser’s ads from the past and present
C
watching ads from competitors
D
finding strong supporting details to prove your point
8

When writing a media response essay, ensure that your thesis statement

A
is more analytical than interesting.
B
does not distract the reader by being too interesting.
C
includes both your topic and your point of view.
D
does not state why the ad campaign was effective.
9

Look at the advertisement. Expand Image Which best describes the persuasive media technique used in this advertisement?

A
flattery, because it implies that the viewer can help others stop the flu
B
bandwagon, because it implies that the viewer is at fault for not stopping the flu
C
flattery, because it implies that the viewer has the power to stop the flu
D
bandwagon, because it implies that the viewer should join others in stopping the flu
10

Which of the following slogans would most likely appeal to parents of young children?

A
“Let’s warm up and energize. Drink milk!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Drink milk! It’s cool!”
D
“Milk, for growing bodies and blossoming young minds.”

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