Answers25-26 Swierczynski -- English 11 - 4th 9 Weeks Section 2Writing Workshop: Visual Media Analysis

Writing Workshop: Visual Media Analysis Answers

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1
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Look at the advertisement.Which persuasive media technique is used in this advertisement?

Question illustration
A
universal appeal
B
flattery
C
association
D
bandwagon
2
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Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

A
identify the general audience of the advertising campaign.
B
explain the content of the Department of Education’s ad campaign.
C
analyze the Department of Education’s literacy ad campaign.
D
write a new advertising campaign for the Department of Education.
3

While revising your media analysis essay, remove

A
any material from outside sources.
B
all evidence that supports your thesis statement.
C
any ideas that do not fit or reinforce your overall viewpoint.
D
all evidence that is biased.
4

Read the following paragraph.I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most likely improve this paragraph?

A
a better explanation of the target audience
B
the elimination of passive language
C
more specific details from the ad
D
a topic sentence
5

Which of the following slogans best exemplifies the flattery technique?

A
“Rise up, sleepy heads! It’s time for the best part of your day: Morning Bran Cereal!”
B
“America’s newest obsession is bran—Morning Bran Cereal!”
C
“Do breakfast the right way, with Morning Bran Cereal!”
D
“You’re the best there is! Shouldn’t your breakfast cereal also be the best?”
6

Which of the following slogans would most likely appeal to parents of young children?

A
“Drink milk! It’s cool!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Let’s warm up and energize. Drink milk!”
7

Cory is responding to the writing prompt below.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. Which is the best main topic for his response essay?

A
a summary of the goals of the Department of Education
B
a description of the advertising campaign’s target audience
C
an analysis of the impact of the advertising campaign
D
an argument for why literacy is important
8

The final step of judging an advertisement’s effectiveness is to

A
identify its target audience.
B
identify its media technique.
C
determine why it worked or why it did not.
D
explain how it could have been improved.
9

Which step must you complete before writing a media assessment essay?

A
finding strong supporting details to prove your point
B
seeing all of the advertiser’s ads from the past and present
C
discussing the ad with a media specialist
D
watching ads from competitors
10

When writing a media response essay, ensure that your thesis statement

A
includes both your topic and your point of view.
B
does not state why the ad campaign was effective.
C
does not distract the reader by being too interesting.
D
is more analytical than interesting.

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