AnswersGA-Literature and Composition IIIBeat Movement Spontaneous Prose

Writing Workshop: Visual Media Analysis Answers

10 verified answers1 views
1
Free Preview

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

A
identify the general audience of the advertising campaign.
B
explain the content of the Department of Education’s ad campaign.
C
analyze the Department of Education’s literacy ad campaign.
D
write a new advertising campaign for the Department of Education.
2
Free Preview

The last step in evaluating your media analysis essay is to ensure that you have

A
identified your topic.
B
presented your thesis statement.
C
written the body of your analysis.
D
written a conclusion based on the thesis.
3

The final step of judging an advertisement’s effectiveness is to

A
identify its target audience.
B
identify its media technique.
C
determine why it worked or why it did not.
D
explain how it could have been improved.
4

Which of the following slogans best exemplifies the flattery technique?

A
“Rise up, sleepy heads! It’s time for the best part of your day: Morning Bran Cereal!”
B
“America’s newest obsession is bran—Morning Bran Cereal!”
C
“Do breakfast the right way, with Morning Bran Cereal!”
D
“You’re the best there is! Shouldn’t your breakfast cereal also be the best?”
5

While revising your media analysis essay, remove

A
any material from outside sources.
B
all evidence that supports your thesis statement.
C
any ideas that do not fit or reinforce your overall viewpoint.
D
all evidence that is biased.
6

Read the following paragraph.The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

A
correcting punctuation and spelling errors
B
better explaining the target audience
C
discussing techniques used in the ad
D
reorganizing the order of the content
7

Which of the following slogans would most likely appeal to parents of young children?

A
“Drink milk! It’s cool!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Let’s warm up and energize. Drink milk!”
8

Which step must you complete before writing a media assessment essay?

A
finding strong supporting details to prove your point
B
seeing all of the advertiser’s ads from the past and present
C
discussing the ad with a media specialist
D
watching ads from competitors
9

Look at the advertisement.Which best describes the persuasive media technique used in this advertisement?

Question illustration
A
flattery, because it implies that the viewer has the power to stop the flu
B
flattery, because it implies that the viewer can help others stop the flu
C
bandwagon, because it implies that the viewer should join others in stopping the flu
D
bandwagon, because it implies that the viewer is at fault for not stopping the flu
10

The best way to ensure you have included all elements in your essay is to

A
have your friends proofread your essay.
B
include all of the details in your conclusion.
C
write your thesis statement last.
D
create an outline first.

Did you find these answers helpful?

More from this Course

Quiz
10 verified answers

Experiencing and Reliving Vietnam

Quiz
10 verified answers

Vietnam Literary Journalism

Quiz
10 verified answers

Using Resources and Reference Materials for Editing