Writing Workshop: Visual Media Analysis

Question 1

The last step in evaluating your media analysis essay is to ensure that you have

Revolt · Accepted Answer

written a conclusion based on the thesis.

Question 2

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

Revolt · Accepted Answer

analyze the Department of Education’s literacy ad campaign.

Question 3

When writing a media response essay, ensure that your thesis statement

Revolt · Accepted Answer

includes both your topic and your point of view.

Question 4

Read the following excerpt from a media response essay.The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults.In this excerpt, the writer is

Revolt · Accepted Answer

giving an explanation of the target audience.

Question 5

The final step of judging an advertisement’s effectiveness is to

Revolt · Accepted Answer

determine why it worked or why it did not.

Question 6

Look at the advertisement.Which persuasive media technique is used in this advertisement?

Revolt · Accepted Answer

universal appeal

Question 7

Which of the following slogans would most likely appeal to parents of young children?

Revolt · Accepted Answer

“Milk, for growing bodies and blossoming young minds.”

Question 8

Read the following paragraph.The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions will most likely improve this paragraph?

Revolt · Accepted Answer

the addition of a stronger topic sentence

Question 9

Read the following paragraph.The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

Revolt · Accepted Answer

discussing techniques used in the ad

Question 10

Look at the advertisement.Which best describes the target audience of this advertisement?

Revolt · Accepted Answer

young adults who want to stay healthy

Writing Workshop: Visual Media Analysis Answers

More from this Course

TRY EDGENUITY HACKS