7
AssignmentMultiple Choice

Business Law

Question 7 • GA-Introduction to Business and Technology

Why is this case an example of trademark violation?

Answer
A
Payless made sneakers with a pattern that is similar to the Adidas logo.
B
Payless hired a designer from Adidas to create sneakers for them.
C
Payless used the Adidas logo in its TV commercials and print ads.
D
Payless made running shoes based on the style and design of an Adidas sneaker.

Explanation

A trademark protects recognizable brand identifiers, such as a distinctive logo or pattern. Payless’s sneakers used a pattern similar to Adidas’s logo, which could make shoppers think the shoes were made by or connected to Adidas. Merely hiring an Adidas designer or making shoes in a similar general style would not, by itself, explain a trademark violation.

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