Evaluating The Power of Mass Media and Social Media — Quiz

Question 1

Examine the page from a public service campaign website. Open image in full-screen view Which statement best describes this public service campaign?

Revolt · Accepted Answer

It makes ethical and emotional appeals to encourage bystanders to take action.

Question 2

Which topic is most likely to be the subject of a public service campaign?

Revolt · Accepted Answer

the importance of using seat belts

Question 3

What is a multimodal media campaign?

Revolt · Accepted Answer

a campaign that combines different methods of communication

Question 4

Which elements are associated with a logical appeal? Choose three correct answers.

Revolt · Accepted Answer

analytical theories; facts; evidence

Question 5

What type of appeal depends on the perceived credibility or authority of the source?

Revolt · Accepted Answer

ethical appeal

Question 6

Examine the public service ad. Open image in full-screen view How does this image appeal to logic?

Revolt · Accepted Answer

by providing data about a specific negative impact

Question 7

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign. What would be the best to include to make an ethical appeal to the audience?

Revolt · Accepted Answer

a clip from an interview with a highway patrol officer

Question 8

How have public service campaigns changed over time?

Revolt · Accepted Answer

Advertisers have integrated new media and technologies.

Evaluating The Power of Mass Media and Social Media — Quiz Answers

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