Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign. What would be the best to include to make an ethical appeal to the audience?

An ethical appeal builds trust by showing that the message comes from a credible, knowledgeable source. A highway patrol officer has experience with road safety and the consequences of distracted driving, so an interview clip with the officer would support that appeal. Statistics mainly use logic, while an interview with a teen driver may rely more on personal experience or emotion.

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