Study Guide and Quiz Answers

If a company separates customers into categories and treats each group differently, what strategy is it using?A.Channel managementB.Customer serviceC.MerchandisingD.A distribution chain

Which type of unethical activity is sometimes caused by channel management?A.Price fixingB.Unfair discriminationC.Network marketingD.Cold calling

Which two terms are used for specific promises a company makes about the performance of its product?A.Certifications and awardsB.Guarantees and warrantiesC.Brand promise and taglineD.Grades and standards

Which of the following actions may cause electrical shock?A.Using a computer that has been opened for maintenanceB.Using wires that have a protective layer around themC.Using a mouse and keyboard at the same timeD.Unplugging an electronic device before opening it

Which visual merchandising strategy can help you demonstrate how products can be combined?A.PropsB.PackagingC.PlatformsD.Displays

Which of the following is a sign that you are listening to headphones too loudly?A.You can hear all the words in the song you're listening to.B.Someone else wants to borrow your headphones.C.Someone else can hear what you're listening to through your headphones.D.You can hear someone else when they are talking to you.

Which buying method can save money but means you must have trust in the reliability of your supplier?A.Economic order quantityB.Fixed orderC.Last in first outD.Just in time

Which type of inventory control is expensive but helps keep inventory especially secure?A.RFID tagsB.BarcodesC.Visual merchandisingD.CRM software

If a harmful substance is used in a workplace, the company must provide what informational document to employees?A.Material safety data sheetB.Ergonomics checklistC.GuaranteeD.Warranty

Many companies state their brand promise directly in words, using a short phrase called what?A.A warrantyB.A customer mindsetC.A corporate imageD.A tagline